Drake Sutton-Shearer is the CEO and Founder of PRØHBTD, a hybrid consumer goods and content company. With a mission to lead cannabis from the black market to the supermarket, PRØHBTD creates and markets lifestyle and wellness brands to global consumer audiences, overturning the taboos and stereotypes of the status quo cannabis vernacular and continually pushing it toward the mainstream.
As a serial entrepreneur, Drake previously founded a Grammy-winning talent management firm with multi-platinum creative clients and a lifestyle branding and marketing consultancy that serviced premier companies including Warner Bros, SONY, Universal, Microsoft, Budweiser, Walmart, Pepsi, Amazon, Target, CBS, Complex, Time, Conde Nast, Pandora, Simon and Schuster, Jagermeister, Red Bull and many others. Drake has founded, led and sold a music publishing company for film and TV, a social virtual gifting company (#1 on Facebook) and an interactive social research company
incubated at the Wharton School. He is also the inventor and holder of multiple patents with social and technology applications. His businesses have created more than $600m in aggregate value.
Drake is recognized as a cannabis industry thought leader and has been featured on CNN, Advertising Week, Variety, Huffpost, Techcrunch, Billboard, Digiday, Wall Street Journal, Cheddar TV, SKY News, Benzinga and on the cover of leading Cannabis B2B publication MG Magazine. He is also a featured keynote speaker at events including Advertising Week, YPO, CWCBE, ICBC, OMBC, Green Table Global, O’Cannabiz and New West Summit.