Lance has spent years cultivating brands and telling stories, formerly in the mainstream digital media and marketing space prior to making the jump to the cannabis space. Since this shift, Lance has helped build brands like The Cannabist, Weedmaps, and Boveda into household names.
Lambert brings his varied knowledge and passion-first attitude to GreenBroz, where he's been tasked with growing the company’s footprint with an eye toward moving into emerging markets around the globe. As a cancer survivor, and having grown up in Northern California, he has seen firsthand the benefits of cannabis, and how it can be an integral part of a healthy lifestyle. Having spent the last few years speaking at expos and conventions around the world, he enjoys connecting with others who are interested in the many different facets of the industry.