Region: CannaVest West

Kaliko Castille

Head of Growth, NCIA

4:50 PM Prognostications About the Future of Cannabis

Kaliko is the Head of Growth for the National Cannabis Industry Association, leading NCIA’s marketing, business development, and partnerships teams as well as working with the Executive Office to develop NCIAʻs organizational growth strategy.

Prior to joining NCIA, Kaliko spent the previous six years as a marijuana reform activist and freelance strategist. Starting out as a college intern for NORML’s National Outreach Director, he quickly immersed himself in grassroots activism scene.

In 2012, he went on to become Co-Director for a political action committee called Oregonians for Law Reform, which raised money independently for Measure 80. Shortly after passage of HB 3460, he opened and managed a dispensary in SE Portland before having to close down due to local regulations, giving him unique insights into the struggles cannabis operators.

Along the way, Kaliko has honed his craft as a marketing & branding strategist, helping to run sales for several prominent cannabis media outlets, in addition to consulting for brands. Born in the Bay Area, Kaliko grew up in Portland, Oregon before recently moving to Vallejo with the love of his life.