Region: CannaVest
Room: Hall D-11
Session: TH04
Time:
Thursday, December 16
1:30PM - 2:30PM

From Legacy to Legends

Retail, Delivery, & Distribution


Room: Hall D-11
Session: TH04
Time:
Thursday, December 16
1:30PM - 2:30PM

The largest untapped market in the cannabis industry is the legacy market.

Historically, this market is one of the most diverse, cannabis-consuming communities despite prohibition, “The War on Drugs,” and the lack of a robust regulated market. Historically, this market drives cannabis culture and product innovation used today in both the medical and adult-use markets. As we know, New York is the newest and will be one of the largest cannabis markets. In this panel, we speak with legacy operators: Happy Munkey – The Heart Of New York Cannabis culture and industry and discuss the many opportunities of the legal market to learn from the legacy market and vice versa.

Learning Objectives:
1. Why is the legacy market is the biggest competition to the regulated industry

2. How onboarding legacy operators are pivotal in bringing new consumers into the legal market.

3. Why legacy operators are pivotal and support vast networks of consumers and culture.

4. How do we build a bridge between these two markets that are equitable for most people.

This session is sponsored by:

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